Tactical and Strategic BD, EQ in Recruitment and How to Retain Your Best People

Welcome to my newsletter!

This week's focus:

Tactical and Strategic Business Development – How we are winning new clients. 

EQ in Recruitment – Why it’s the trait of top performers and managers.

How to Retain Your Best People – Something you need to think about to retain your best people.

Tactical and Strategic Business Development

Tactical new business? This means quick wins. Responding to job adverts, picking up on vacancies, and jumping on opportunities.

Tactical new business is what I look at as short-term wins. It tends to lead to non-exclusive first past the post recruitment. We usually pick these jobs and clients up after they post a vacancy and they have already put the feelers out in the market for their search.

We do tactical business development at MCG Talent, but we also have another stream of business development working alongside it – strategic business development.

Strategic new business? Think your dream 100 list, lead generation, and targeted marketing campaigns. It’s about building relationships and engaging with key contacts.

This strategic new business model has been a big focus for the team this year.

We start by understanding who our ideal customers are, then create our ‘dream 100’ list of businesses we want to work with.

Our marketing team then work to build relationships with these customers.

How do they do that? By consistently adding value. 

We host in-person events and webinars where we give our expertise and bring in external experts to talk about the problems and challenges our ‘dream 100’ have.

We also do things like create pieces or chunky ‘hero’ content in the forms of guides (salary guides, EVP guides, and guides on our locations and verticals).

Most importantly we keep in touch all year round – whether you have a job for us to work or not, we want to build the relationship.

This is a long-term play – but it pays off. These tend to be our exclusive long-term wins when they do.

EQ in recruitment