Profit, Nailing Your Niche and Personal Development

Welcome to my newsletter!

This week’s focus:  

Growth isn’t about numbers, it’s about profit – a common mistake 

Nail your niche early – one of the biggest game-changers 

Personal development is key – your business can only go as far as you do 

Growth isn’t about numbers, it’s about profit 

A common mistake recruitment founders make is getting caught up in vanity metrics like headcount and client volume. 

Don’t be fooled. 

Growth doesn’t mean adding more people to your team or signing as many clients as possible. 

The real measure of success is profit, not how many employees or clients you have. 

It’s tempting to expand quickly and think you’re doing well because the numbers look good on paper.  

But scaling too fast without a focus on profitability can cripple your business. 

You need to ask yourself:  

How much value am I actually delivering?  

And are we making money off this growth or just creating more work? 

It’s far better to focus on maximising the profitability of a lean, efficient team…  

Than trying to build the largest agency on the block. 

Similarly, with clients, more isn’t always better. 

A handful of high-value, long-term clients will bring you more revenue - and less stress - than dozens of clients with low margins. 

As a founder, your primary goal should be building a sustainable business with strong profit margins. 

Keep an eye on cash flow.  

 Reinvest wisely. 

And grow in a way that ensures profitability at every stage of your journey. 

Nail your niche early 

One of the biggest game-changers for any recruitment business is finding your niche. 

And doing it early. 

Trying to be a jack-of-all-trades and catering to every industry is a surefire way to spread yourself too thin.