Outreach, Hiring and Hybrid Wins

Welcome to my newsletter!

This week's focus:

Seven rules for better cold outreach – improve your success rate 

Hire people, not CVs – smart companies hire personalities 

The cheat code to a 7-figure recruitment business – go hybrid 

Seven rules for better cold outreach 

99% of cold emails and DMs fall flat. 
 
Which is unfortunate, because the right message to the right person can change your life. 
 
At MCG Talent, we’ve had success by following these 7 rules for better cold outreach: 
 
1. Be familiar 
 
If you’re reaching out to someone who creates content, engage with their posts for a few weeks first and try to find a mutual connection. 
 
People are more likely to respond to someone they recognise or share a connection with. 
 
2. Be complimentary 
 
Most people appreciate a genuine compliment.  

Don’t be over the top, but start your interaction with a kind word. 
 
This also shows you’ve done your research by complimenting something specific about them. 
 
3. Be honest 
 
One of the worst things you can do is mislead someone about your intentions.  

People dislike bait-and-switch tactics. 
 
For instance, don’t pretend to be interested in their services if you're actually looking to offer them yours. 
 
4. Be patient with your ask 
 
Jumping straight into a request for a call or a sale on first contact is off-putting and rarely effective.  

It’s better to build up to it. 
 
For example, start by offering something valuable for free instead of making demands right away. 
 
5. Be subtle with your ask 
 
Avoid overly aggressive pitches like, “What if I told you I could instantly fill all your vacancies with top talent?” 
 
Most people, myself included, are put off by that tone.  

Recruitment is about building trust and relationships over time.  

Approach it accordingly. 
 
6. Be direct 
 
Wasting time with long-winded intros can lose people’s interest quickly.  
 
Skip the small talk like, “I wanted to introduce myself.”  

Get straight to the point. It’s much more effective. 
 
7. Be empathetic 
 
Always remember that the person you’re messaging is a real individual with feelings and limited time.  

They’re not just a potential client. 
 
Put yourself in their shoes.  

Show empathy, build rapport, and demonstrate that you care about and respect them. 

Hire people, not CVs 

I’ve said time and time again, hire attitude, train skill. 

As a business owner and recruiter, I can’t stress this enough. 

Most companies hire on paper. 

Smart companies hire personalities. 

Hire those who: