- Justin McGuire
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- Growing a Modern Recruitment Business
Growing a Modern Recruitment Business
Increasing revenue without putting more bums on seats
Letting go of 50% of my entire workforce in 2023, people might have thought I’d gone mad.

This is recruitment; ask most leaders in this industry how you grow your business, and they will tell you to put more bums on seats.
I’ve been there, I’ve done it, and I don’t think that is how you grow a modern recruitment business.
This year, my goal is to increase our revenue with less people than I would have ever thought was possible.
Getting to this point
In 2008 I jumped on a plane to Dubai having never stepped foot in Middle East before.
This was also right in the middle of the world facing a huge recession, it was a risky move.
Although from the outside it was the wrong place and wrong time.
For me it was the right place and the right time, and I started my own recruitment business.
Since then, MCG Talent has opened offices in not only Dubai, but also in Saudi Arabia, Hong Kong, Singapore, and Sri Lanka.
When I started out on my own it took me 2 years to hire my first employee, but from then on I was in the constant hamster wheel of hiring more people to try and grow the business.
Growing the business
Having started in an advertising agency and then moved to recruitment – it was the norm to grow your business through adding more people.
There has been points where I have substantially increased headcount and the bottom line hasn’t budged.
The truth? I no longer believe simply adding more people – there must be a better way.
As a result, I’m now actively going against the grain and growing a recruitment business without trying to increase headcount.
Is this another risky move? Maybe.
Is it a risk I wholeheartedly believe in? Absolutely.