Building Your Personal Brand and The Truth About Getting Hired in the Middle East

Welcome to my newsletter!

This week's focus:

Building Your Personal Brand: Why it’s important and where to start. 

The Truth About Getting Hired in the Middle East: What does it really take to cut through the noise and get hired.

Building Your Personal Brand

Tim Cook has more followers than Apple.

Elon Musk has more followers than Tesla. 

Gary Vaynerchuk has more followers than VaynerX.

Richard Branson has more followers than Virgin.

People follow people, not companies.

Why does this matter? 

Personal branding is key. Today, authenticity trumps all.

Customers seek human connection, not corporate facades. Make videos, get your points across and stand out.

Personal brands bring life to companies. They build trust and forge emotional bonds.

Your brand lets people see your passion; it lets them know who you really are.

Personal branding isn't optional. It's a necessity.

So, whether you are a rookie recruiter of a CEO, if you haven’t started investing time and effort into your personal brand – now is the time.

Where to start:

Understand Your Target Audience

Understand of your target audience - their needs, pain points, and aspirations. Tailor your content to address those specific needs.

Be Authentic

Authenticity is key in personal branding. Be genuine, transparent, and true to yourself. Showcase your personality, people resonate with authenticity.

Share Valuable Content

Provide content that is valuable, informative, and relevant to your audience. Try to create content that educates, entertains, or empowers your audience in some way.

Stay Consistent and Persistent

Building a personal brand takes time and consistent effort. Stay committed. Be persistent, even in the face of challenges or slow growth. Success often comes with persistence – it’s likely that you won’t see the benefits in the short term, but if you stay consistent the results will come!

The Truth About Getting Hired in the Middle East

The Middle East is a unique talent market, holding 3 of the top 5 spots for most competitive job markets in the world.